Canadian Broadcasting Corporation
In 1982, he became president of the Canadian Broadcasting Corporation. As Juneau was closely identified with the Liberal Party, he was viewed with hostility by the Progressive Conservative government of Brian Mulroney that came to power in the 1984 election. He clashed with the Mulroney government over budget cuts and its reorganization of the CBC but nevertheless completed his seven-year term.
Despite financial pressures, during his term as CBC president, Juneau inaugurated a new cable service, CBC Newsworld, and increased Canadian content on the CBC to 95% of programming. Under Juneau, CBC Television increased its level Canadian content and moved towards commissioning independently produced drama helping to stimulate the production industry where previously it had produced most drama in-house.
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