Bert and Harry
In the 1950s, the Piels brewery had a very successful television and radio campaign when the Young & Rubicam ad agency created Bert and Harry Piel, the fictitious animated owners and pitchmen for the brewery. Voices were provided by the comedians Bob and Ray. Harry (Bob Elliott) was tall and soft-spoken, always calming down the short loudmouth Bert (Ray Goulding) when something went wrong. The first Bert and Harry commercials aired December 1955 and ran until 1960.
Like most regional breweries, including its New York competitors, Ballantine, Schaefer and Ruppert, Piels was facing an influx of national brands such as Schlitz, Pabst and Budweiser. These brands, backed by massive advertising campaigns, began infiltrating Piels primary sales territory and slowly overtook the market. This was coupled with a disastrous 81-day brewery strike in 1949 that allowed out-of-town brewers to establish a foothold in New York City and helped to end the Piels dynasty. A definitive August 8, 1988, article on beer and sports, "Beer: How It Influences the Games We Play and Watch" (Sports Illustrated) suggests the popularity of the Piels ads actually hurt beer sales because people liked the ads, tried the beer and found out they did not actually enjoy it. Many of the Burt and Harry signs, trays and coasters with slogans (Harry: "Beer anyone?", Bert: "Piels everyone!") are now collectors' items.
Read more about this topic: Piels Beer, History
Famous quotes containing the words bert and/or harry:
“Members of the faculty, faculty members, students of Huxley and Huxley students. I guess that covers everything.”
—S.J. Perelman, U.S. screenwriter, Bert Kalmar, Harry Ruby, and Norman Z. McLeod. Professor Quincy Adams Wagstaff (Groucho Marx)
“It is now many years that men have resorted to the forest for fuel and the materials of the arts: the New Englander and the New Hollander, the Parisian and the Celt, the farmer and Robin Hood, Goody Blake and Harry Gill; in most parts of the world, the prince and the peasant, the scholar and the savage, equally require still a few sticks from the forest to warm them and cook their food. Neither could I do without them.”
—Henry David Thoreau (1817–1862)