Career
Adams began his advertising career with Foote Cone & Belding and later with Brian Monahan and Lyle Dayman became a partner in the agency Monahan Dayman Adams. They took that company to a successful public listing and Adams became a millionaire in the process. He developed such successful campaigns as "Life – Be In It", "Slip, Slop, Slap", "Break down the Barriers", "Guess whose mum's got a Whirlpool" and "watch the big men fly for a Herbert Adams Pie", working with such talents as Fred Schepisi, Alex Stitt, Peter Best, Robin Archer and Mimmo Cozzolino. He left the advertising industry in the 1980s. Monahan Dayman Adams purchased the successful Sydney agency MoJo in 1987 and carried on as MojoMDA. Its lineage can today be traced to Publicis Mojo, an Australian subsidiary of the French multinational advertising and communications company holding Publicis Groupe.
He wrote regular columns for The Age and The Bulletin. He currently writes twice weekly for The Australian.
Read more about this topic: Phillip Adams
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