Philadelphia Bulletin - Journalism Style

Journalism Style

Describing the Bulletin's style, McLean once said: "I think the Bulletin operates on a principle which in the long run is unbeatable. This is that it enters the reader's home as a guest. Therefore, it should behave as a guest, telling the news rather than shouting it." As Time magazine later noted: "In its news columns, The Bulletin was solid if unspectacular. Local affairs were covered extensively, but politely. Muckraking was frowned upon."

Yet the Bulletin's understated brand of journalism won Pulitzer Prizes in 1964 and 1965. James V. Magee, Albert V. Gaudiosi and Frederick Meyer won the 1964 Pulitzer Prize for Local Investigative Specialized Reporting for their expose of numbers racket operations with police collusion in South Philadelphia, which resulted in arrests and a cleanup of the police department. J.A. Livingston won the 1965 Pulitzer Prize for International Reporting for his reports on the growth of economic independence among Russia's Eastern European satellites and his analysis of their desire for a resumption of trade with the West.