Medical Communication Agencies
Medical communication agencies include a broad range of organizations, including those that focus largely or exclusively on publication planning. When developing and executing a publication plan on behalf of a pharmaceutical or biotechnology client, medical communication agencies employ professional publication strategists, scientific medical directors, medical writers and project managers. Working as a team, this group of individuals delves deep into their client's scientific discoveries, and propose the most effective and efficient ways to spread the word about new potential therapies to physicians and other healthcare providers.
There has been some discussion in the media regarding disclosure as it pertains to the use of professional medical writers in this endeavor. Some agencies and professional organizations focused on publication planning have been and continue to develop and refine ethical guidelines and standards for disclosure and transparency.
Read more about this topic: Pharmaceutical Publication Planning
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