Peugeot 504 - Politics

Politics

In November 2010. Iranian state television announced Iranian President Mahmoud Ahmadinejad was to auction off his 1977 Peugeot 504 to raise money for charity. The car is white with a sky-blue interior, and has covered only 37,000 km since new. The political significance of the car being a 504 is that it was used as a working-class status symbol to draw electoral support from the less well-off during the 2005 presidential campaign. The money earned from the sale at international auction is to be donated to the Mehr housing project, a network of cooperatives that provides affordable housing for low-income families.

Soon after being put on auction in January 2011, a bid of $1 million was received from "an Arab country". When the auction closed in March 2011, the final bid was $2.5 million.