1990s
In the 1990s Urlich returned to performing and had residencies in Auckland as the vocalist with The Lawrence Quintet. In 1995 he began a Saturday morning radio show on 95bFm. His initial partner was DJ Phil Clark, however he was replaced in 1996 by Bevan Keys and the show, Nice'n'Urlich, with its mix of Urlich's chat and Key's soulful House Music selection became a massive hit. Taking the show to the clubs also proved hugely popular and for the next decade Nice'n'Urlich sold out increasingly larger venues. In 1999 the duo were signed to Simon Grigg's Huh Records. The three Nice'n'Urlich albums sold over 60,000 albums in New Zealand.
In 1999 Urlich co-starred in a New Zealand reality show, Popstars (arguably the inspiration for the worldwide "Idol" phenomenon), which was a hunt for people to form a pop band, and to perform and produce an album (the winners formed a band named TrueBliss). His role in the show was that of manager.
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