Peter Morville

Peter Morville is president of Semantic Studios, an information architecture and findability consultancey. For over a decade, he has advised such clients as AT&T, IBM, Microsoft, Harvard Business School, Intenet2, Procter & Gamble, Vanguard, and Yahoo!. He serves on the faculty at the University of Michigan's School of Information and on the advisory board of the Information Architecture Institute. He delivers keynotes and seminars at international events, and his work has been featured in major publications, including Business Week,Fortune, and The Wall Street Journal (Morville, Ambient Findability).Peter is best known as a founding father of information architecture, having coauthored the field's best-selling book, '"Information Architecture for the World Wide Web"' (ISBN 978-0596527341, AKA "the Polar Bear Book") (Morville, Ambient Findability). He is co-author of "Search Patterns" (ISBN 978-0596802271, AKA "the Butterfly Book"), and author of Ambient Findability (ISBN 0-596-00765-5, AKA "the Lemur Book").

Peter was also a co-founder and past president of the Information Architecture Institute.