One feature that distinguishes persuasion technology from familiar forms of persuasion is that the individual being persuaded often cannot respond in kind. This is a lack of reciprocal equality. For example, when a conversational agent persuades a user using social influence strategies, the user cannot also use similar strategies on the agent (Fogg, 2002).
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Famous quotes containing the words reciprocal and/or equality:
“I had no place in any coterie, or in any reciprocal self-advertising. I stood alone. I stood outside. I wanted only to learn. I wanted only to write better.”
—Ellen Glasgow (1873–1945)
“Prosperity or egalitarianism—you have to choose. I favor freedom—you never achieve real equality anyway: you simply sacrifice prosperity for an illusion.”
—Mario Vargas Llosa (b. 1936)