One feature that distinguishes persuasion technology from familiar forms of persuasion is that the individual being persuaded often cannot respond in kind. This is a lack of reciprocal equality. For example, when a conversational agent persuades a user using social influence strategies, the user cannot also use similar strategies on the agent (Fogg, 2002).
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Famous quotes containing the words reciprocal and/or equality:
“Of course we will continue to work for cheaper electricity in the homes and on the farms of America; for better and cheaper transportation; for low interest rates; for sounder home financing; for better banking; for the regulation of security issues; for reciprocal trade among nations and for the wiping out of slums. And my friends, for all of these we have only begun to fight.”
—Franklin D. Roosevelt (1882–1945)
“Prosperity or egalitarianism—you have to choose. I favor freedom—you never achieve real equality anyway: you simply sacrifice prosperity for an illusion.”
—Mario Vargas Llosa (b. 1936)