Mass Personalization
Mass personalization is defined as custom tailoring by a company in accordance with its end users tastes and preferences . The main difference between mass customization and mass personalization is that customization is the ability for a company to give its customers an opportunity to create and choose product to certain specifications, but does have limits. Clothing industry has also adopted the mass customization paradigm and some footwear retailers are producing mass customized shoes.
Behavioral targeting represents a concept that is similar to mass personalization.
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Famous quotes containing the word mass:
“It is a mass language only in the same sense that its baseball slang is born of baseball players. That is, it is a language which is being molded by writers to do delicate things and yet be within the grasp of superficially educated people. It is not a natural growth, much as its proletarian writers would like to think so. But compared with it at its best, English has reached the Alexandrian stage of formalism and decay.”
—Raymond Chandler (1888–1959)