Mass Personalization
Mass personalization is defined as custom tailoring by a company in accordance with its end users tastes and preferences . The main difference between mass customization and mass personalization is that customization is the ability for a company to give its customers an opportunity to create and choose product to certain specifications, but does have limits. Clothing industry has also adopted the mass customization paradigm and some footwear retailers are producing mass customized shoes.
Behavioral targeting represents a concept that is similar to mass personalization.
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Famous quotes containing the word mass:
“In really hard times the rules of the game are altered. The inchoate mass begins to stir. It becomes potent, and when it strikes,... it strikes with incredible emphasis. Those are the rare occasions when a national will emerges from the scattered, specialized, or indifferent blocs of voters who ordinarily elect the politicians. Those are for good or evil the great occasions in a nation’s history.”
—Walter Lippmann (1889–1974)