Mass Personalization
Mass personalization is defined as custom tailoring by a company in accordance with its end users tastes and preferences . The main difference between mass customization and mass personalization is that customization is the ability for a company to give its customers an opportunity to create and choose product to certain specifications, but does have limits. Clothing industry has also adopted the mass customization paradigm and some footwear retailers are producing mass customized shoes.
Behavioral targeting represents a concept that is similar to mass personalization.
Read more about this topic: Personalization
Famous quotes containing the word mass:
“For half a mile from the shore it was one mass of white breakers, which, with the wind, made such a din that we could hardly hear ourselves speak.... This was the stormiest sea that we witnessed,—more tumultuous, my companion affirmed, than the rapids of Niagara, and, of course, on a far greater scale. It was the ocean in a gale, a clear, cold day, with only one sail in sight, which labored much, as if it were anxiously seeking a harbor.... It was the roaring sea, thalassa exeessa.”
—Henry David Thoreau (1817–1862)