Mass Personalization
Mass personalization is defined as custom tailoring by a company in accordance with its end users tastes and preferences . The main difference between mass customization and mass personalization is that customization is the ability for a company to give its customers an opportunity to create and choose product to certain specifications, but does have limits. Clothing industry has also adopted the mass customization paradigm and some footwear retailers are producing mass customized shoes.
Behavioral targeting represents a concept that is similar to mass personalization.
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Famous quotes containing the word mass:
“No doubt Jews are most obnoxious creatures. Any competent historian or psychoanalyst can bring a mass of incontrovertible evidence to prove that it would have been better for the world if the Jews had never existed. But I, as an Irishman, can, with patriotic relish, demonstrate the same of the English. Also of the Irish.... We all live in glass houses. Is it wise to throw stones at the Jews? Is it wise to throw stones at all?”
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