Mass Personalization
Mass personalization is defined as custom tailoring by a company in accordance with its end users tastes and preferences . The main difference between mass customization and mass personalization is that customization is the ability for a company to give its customers an opportunity to create and choose product to certain specifications, but does have limits. Clothing industry has also adopted the mass customization paradigm and some footwear retailers are producing mass customized shoes.
Behavioral targeting represents a concept that is similar to mass personalization.
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Famous quotes containing the word mass:
“Masterpieces are not single and solitary births; they are the outcome of many years of thinking in common, of thinking by the body of the people, so that the experience of the mass is behind the single voice.”
—Virginia Woolf (1882–1941)