Mass Personalization
Mass personalization is defined as custom tailoring by a company in accordance with its end users tastes and preferences . The main difference between mass customization and mass personalization is that customization is the ability for a company to give its customers an opportunity to create and choose product to certain specifications, but does have limits. Clothing industry has also adopted the mass customization paradigm and some footwear retailers are producing mass customized shoes.
Behavioral targeting represents a concept that is similar to mass personalization.
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Famous quotes containing the word mass:
“A serious problem in America is the gap between academe and the mass media, which is our culture. Professors of humanities, with all their leftist fantasies, have little direct knowledge of American life and no impact whatever on public policy.”
—Camille Paglia (b. 1947)