Mass Personalization
Mass personalization is defined as custom tailoring by a company in accordance with its end users tastes and preferences . The main difference between mass customization and mass personalization is that customization is the ability for a company to give its customers an opportunity to create and choose product to certain specifications, but does have limits. Clothing industry has also adopted the mass customization paradigm and some footwear retailers are producing mass customized shoes.
Behavioral targeting represents a concept that is similar to mass personalization.
Read more about this topic: Personalization
Famous quotes containing the word mass:
“If all feeling for grace and beauty were not extinguished in the mass of mankind at the actual moment, such a method of locomotion as cycling could never have found acceptance; no man or woman with the slightest aesthetic sense could assume the ludicrous position necessary for it.”
—Ouida [Marie Louise De La Ramée] (1839–1908)