History
As Regional Cablesystems, the company began operations in 1986 in Newfoundland. It expanded through the acquisition of non-metropolitan cable systems in Canada through the 1990s — notably Northern Cable in 1998, which gave the company two of the largest markets, Sudbury and Timmins, that it ever served as an independent company — and changed its corporate name to Persona in 2001.
Formerly traded on the Toronto Stock Exchange, the publicly listed company went private in 2004 when it was bought by Dallas-based Hicks Muse Tate & Furst Inc. (now HM Capital), TD Capital Canadian Private Equity Partners (now Birch Hill Equity Partners) and CIBC World Markets Inc.
On May 4, 2007, EastLink announced a purchase offer for Persona, for an undisclosed price. The deal was approved by the Canadian Radio-television and Telecommunications Commission (CRTC) later that year. Persona's cable services in Newfoundland and Labrador were rebranded in 2008 as EastLink, although systems elsewhere in Canada remained branded as Persona. In May 2009, this rebranding was extended to Ontario and Quebec. The Persona name was still used in parts of Western Canada until 2010.
On July 1, 2009, Persona sold its cable operations in Saskatchewan to Access Communications.
Read more about this topic: Persona Communications
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