Persona - in Communication Studies

In Communication Studies

In the study of communication, persona is a term given to describe the versions of self that all individuals possess. In other words: persona is the role a character plays and their actions. Behaviors are selected according to the desired impression an individual wishes to create when interacting with other people. A person may inhabit various social roles through intentional or unintentional expression of behaviors and appearances that convey meanings maintaining these roles during social interactions. Therefore, the persona one presents to other people varies according to the social environment the person is engaged with. In particular, the persona presented before others will differ from the persona an individual will present when he/she happens to be alone.