Perry Ellis - Career

Career

Ellis then started out in department store retailing in the Richmond, Virginia area to gain experience in the fashion industry as a buyer and merchandiser at the department store Miller & Rhoads. While there, he was co-founder of a Richmond retail shop A Sunny Day. He later joined the sportswear company John Meyer of Norwich in New York. In the mid-1970s, eventually, he was approached by his then employer, The Vera Companies, famous for their polyester double-knit pantsuits, to design a fashion collection for them. Soon after that, Ellis presented his first women's sportswear line, called Portfolio, in November 1976. Although he could not sketch, he knew exactly how the industry worked and proved a master of innovative ideas who created 'new classics' that American women longed for at the time.

Ellis, together with The Vera Companies' parent company, founded his own fashion house, Perry Ellis International, in 1978. He opened his showroom on New York's Seventh Avenue. As the company's chairman and head designer he later developed Perry Ellis Menswear Collection – marked by "non-traditional, modern classics". Step by step, he added shoes, accessories, furs and perfume that all bore his name. It became his trademark to skip down the runway at the end of his fashion shows.

Throughout the 1980s the company continued to expand and include various labels such as Perry Ellis Collection and Perry Ellis Portfolio. By 1982, the company had more than 75 staff. In 1984, Perry Ellis America was created in cooperation with Levi Strauss. In 1985, he revived his lesser-priced Portfolio line. In the early 1980s, wholesale revenues had figured at about $60 million. By 1986 that number had risen to about $260 million.