Social Networking
Social networking currently provides more information and features than original function – friends’ connection. Social networking sites have tons of data and records from billion people, and do a job of constructing recommendations which are largely used by enterprises, small business, and individuals. "Facebook has its own recommendation system in place. The service allows its 500 million members to click a button to indicate what news articles, companies and celebrities they "like," and it shares data about those preferences with its Web partners. When a Facebook user visits a Web site like Yelp or TripAdvisor, they are shown reviews from friends before they get to those from strangers." Also, companies use social networking to investigate candidates and employees. The results that people get from your immediate social network are more relevant, significant, and actual than what you try to inform or persuade them through face-to-face talking. Therefore, it is necessary to manage how you want to be perceived on your social network. There are several ways that perception management can help.
- Build your brand: use band management principles and create a plan
- Improve your relevance: create a "Who am I" and "what’s my purpose" story
- Find a sponsor: use world of mouth marketing and have someone else talk about you
Read more about this topic: Perception Management
Famous quotes containing the word social:
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)