Social Networking
Social networking currently provides more information and features than original function – friends’ connection. Social networking sites have tons of data and records from billion people, and do a job of constructing recommendations which are largely used by enterprises, small business, and individuals. "Facebook has its own recommendation system in place. The service allows its 500 million members to click a button to indicate what news articles, companies and celebrities they "like," and it shares data about those preferences with its Web partners. When a Facebook user visits a Web site like Yelp or TripAdvisor, they are shown reviews from friends before they get to those from strangers." Also, companies use social networking to investigate candidates and employees. The results that people get from your immediate social network are more relevant, significant, and actual than what you try to inform or persuade them through face-to-face talking. Therefore, it is necessary to manage how you want to be perceived on your social network. There are several ways that perception management can help.
- Build your brand: use band management principles and create a plan
- Improve your relevance: create a "Who am I" and "what’s my purpose" story
- Find a sponsor: use world of mouth marketing and have someone else talk about you
Read more about this topic: Perception Management
Famous quotes containing the word social:
“We were that generation called “silent,” but we were silent neither, as some thought, because we shared the period’s official optimism nor, as others thought, because we feared its official repression. We were silent because the exhilaration of social action seemed to many of us just one more way of escaping the personal, of masking for a while that dread of the meaningless which was man’s fate.”
—Joan Didion (b. 1935)