Pepsi Challenge

The Pepsi Challenge has been an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi.

Read more about Pepsi Challenge:  Criticism

Famous quotes containing the words pepsi and/or challenge:

    “There are two kinds of artists left: those who endorse Pepsi and those who simply won’t.”
    —Annie Lennox (b. 1954)

    “People seek a challenge just as fire seeks to flame.”
    —Chinese proverb.