Pepsi Challenge

The Pepsi Challenge has been an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi.

Read more about Pepsi Challenge:  Criticism

Famous quotes containing the words pepsi and/or challenge:

    “There are two kinds of artists left: those who endorse Pepsi and those who simply won’t.”
    —Annie Lennox (b. 1954)

    “Seas of bright juice suffuse heaven.

    The earth by the sky staid with, the daily close of their junction,
    The heav’d challenge from the east that moment over my head,
    The mocking taunt, See then whether you shall be master!”
    —Walt Whitman (1819–1892)