Pepsi Challenge

The Pepsi Challenge has been an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi.

Read more about Pepsi Challenge:  Criticism

Famous quotes containing the words pepsi and/or challenge:

    “There are two kinds of artists left: those who endorse Pepsi and those who simply won’t.”
    —Annie Lennox (b. 1954)

    “Our challenge as parents is to be patient enough to allow our children to take ten minutes to do something that would take us two seconds. We need to allow our children to develop what I call their “struggle muscle.” This is developed the same way any other muscle develops, through regular exercise.”
    —Stephanie Martson (20th century)