Political Factors
Political and demographic changes were also significant. Much of the success of the newspaper in the early United States owed itself to the attitude of the "founding fathers" toward the press. Many of them saw the free press as one of the most essential elements in maintaining the liberty and social equality of citizens. Thomas Jefferson said he considered the free press as even more important than the government itself: "Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate any moment to prefer the latter." It was because of his attitude that freedom of the press gained mention in the First Amendment to the Constitution, and though early politicians, including Jefferson, occasionally made attempts to rein in the press, newspapers flourished in the new nation.
However, the penny press was originally apolitical both in content and in attitude. As Michael Schudson describes in Discovering the News, the Sun once replaced their congressional news section with this statement: "The proceedings of Congress thus far, would not interest our readers." The major social-political changes brought on by the development of the penny press were themselves helped by the penny press' focus on working-class people and their interests. Thus an apolitical attitude was, ironically, a political factor influencing the advancement of the penny press.
The founders of the penny press popularized both low prices for newspapers and newspaper economics based on sales instead of political party backing. Benjamin Day created The Sun without any political party backing. This was rare because this was an era where political parties sponsored newspapers. On the other hand, Horace Greeley used his newspaper, The New York Tribune, as a platform for Whig politics.
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