Pearl Brewing Company - Brands

Brands

Today, the Pabst Brewing Company is a virtual brewery. Pabst no longer owns or operates any of their former breweries. Every brewery Pabst either built or bought has been shut down, the Pearl Brewery being one of them. Instead, Pabst contracts out the brewing of all of their beers to other brewers. By far, Pabst's largest agreement is with Miller Brewing Company, which produces Pabst's major brands as well as Pearl and Lone Star. Although Pabst’s more popular beers such as Colt 45, Stroh’s, and Pabst Blue Ribbon are produced at just about every Miller facility, Pearl is only brewed at the Ft. Worth, Texas location.

Pearl, Pearl Light, and Country Club are still available to this day, but only in small volumes and in select markets such as Texas and Oklahoma. Today's distribution is a far cry from the 47-state coverage Pearl's beers once enjoyed. In addition, the variety Pearl's beers were available in has also decreased. Although previously produced and sold in every form, such as bottles, cans, and kegs, the current iteration of Pearl is only available in 12-packs of 12-oz. cans. Likewise Country Club has been reduced to only 40-oz. bottles. Many who have tasted Pearl before and after the Pabst merger claim the formula has changed, customers say today’s Pearl tastes like a weaker version of Budweiser. Officially though, Pabst claims the formula used for today's Pearl is the same that was originally bought by the San Antonio Brewing Association back in 1886.

It's hard to say what will become of the last three of the Pearl Brewing Company's once proud beer portfolio. Pabst seems to have no intentions of working to bring Pearl, Pearl Light, or Country Club back into the mainstream like they have done with Lone Star beer. Pearl's three brews receive little or no marketing dollars, thus the lack of any advertising campaigns. However, in the summer of 2008, Pabst did launch an independent Pearl website which features several pictures, history, and a state distributor locater.

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