PC World Today
In 2006, there were 163 PC World stores in the United Kingdom and Ireland. Sales in 2004/2005 (including PC World Business) were £1,695000 million.
The stores offer ranges of consumer-oriented PCs, laptops and peripherals, including DSG stores' own-brand Advent and PC Line. Stores also have a "KnowHow desk", which offers advice and services. Some stores also have a "Component Centre" area, which contains more basic PC components such as motherboards, hard drives and cases.
In September 2006, PC World UK assumed management control of its French subsidiary.
In late 2006, PC World launched "The Connected Home", selling PC based home entertainment systems and installation services.
During Easter 2007, PC World launched a magazine advertising many of its services and products. It is called Magazine and published by futureplus. The magazine is free to collect from any PC World store, and comes out every quarter.
On 13 December 2007 it was announced that PC World would begin selling Dell PCs in their stores. This was one of many moves Dell made to sell their desktops and laptops to a wider market. This also includes Dell selling their XPS systems in many HMV stores across the UK.
PC World was nominated for Best Retailer in the What Laptop Mobile Computing Awards 2008.
PC World opened their first 2-in-1 megastore with Currys at Wandsworth Bridge, Fulham, on 29 October 2009 followed by Merry Hill Shopping Centre (West Midlands), Aintree (Merseyside) Teesside Park (Stockton-On-Tees) and Bridge of Dee (Aberdeen) in June and July 2010.
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