Competition
PC PowerPlay has no direct competition in the Australian market in that there is no other Australian PC games magazine. However, there is indirect competition from technology enthusiast magazine Atomic.
Various PC games magazines from the UK and US are sold in Australia (such as PC Gamer and PC Zone), but their circulations are minimal.
An Australian version of PC Gamer launched shortly after PC PowerPlay but was shut down in 1999 following a dispute between the publisher and printer.
Australian publishing company Derwent Howard launched a competitor called PC Games Addict in 2002, using some Australian content filled out by licensed content from PC Gamer in the UK and PC Format. The magazine closed in 2005.
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“Like many businessmen of genius he learned that free competition was wasteful, monopoly efficient. And so he simply set about achieving that efficient monopoly.”
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