Pay To Play - in The Visual Arts

In The Visual Arts

Similar to the trend cited above in music, Pay to Play is the practice of visual artists paying gallery owners, dealers, curators, publishers, festival and contest sponsors, and better-established artists to critique, review, judge, exhibit, collect, or publish works created in such disparate media as painting, photography, video, and sculpture. Pay to Play is a type of vanity gallery. Pay to Play is characterized by cash flow that moves away from visual artists. Pay to Play is sold to visual artists and justified by visual artists as "an investment in future sales" and may be self-victimization.

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