In Broadcasting
The term also refers to a growing trend in which individuals or groups may purchase radio or television airtime, much like infomercials, to have their views heard on broadcast stations. While these types of shows are typically shows that have little sponsor support and have no substantiated audience, some major program producers do purchase airtime to "clear" their programs in certain major markets.
Read more about this topic: Pay To Play
Famous quotes containing the word broadcasting:
“We spend all day broadcasting on the radio and TV telling people back home what’s happening here. And we learn what’s happening here by spending all day monitoring the radio and TV broadcasts from back home.”
—P.J. (Patrick Jake)