Windhorse International
In 2007 Polak also founded Windhorse International, a private company that is the first element of his vision of fomenting a revolution in business to benefit the bottom billions. The first division of Windhorse International, Spring Health Water (India) Ltd., sells affordable safe drinking water to rural Indians through local kiosk owners using a simple electro-chlorination technology. Spring Health aims, within ten years, to reach at least 100 million customers who live on less than $2 a day. Spring Health has received investment from First Light Ventures.
Three principles guide Paul Polak Advisors, Windhorse International and the breadth of Paul’s current work:
- 1) To have a sustainable impact on global poverty, businesses should treat poor people as customers and producers rather than as recipients of charity;
- 2) Businesses can generate positive returns for investors by serving consumers in base of the pyramid populations with average household income in the range of $1–$2 per day; and,
- 3) By changing how they design, price, market, and distribute their products, businesses can make a transformative contribution to ending extreme poverty, while making profits for their investors.
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