Paul Dixon Show - Sponsors and Commercials

Sponsors and Commercials

Most of Dixon’s show consisted of live commercials, performed mainly by Dixon himself, but also by one of the ladies on occasion. Dixon shunned the use of scripts when doing commercials, much to the perpetual delight of his audience. In the tradition of Ruth Lyons, any product plugged by Dixon became the product to use.

• When Dixon did commercials for Bounty paper towels, he would always mention they were made in Green Bay, Wisconsin, at which point the band would launch into a quick chorus of the Wisconsin Fight Song
• Dixon was also one of the first to jump on the bandwagon plugging what was then called Pringle’s Newfangled Potato Chips, largely because they were invented in Montgomery, Ohio, near Cincinnati. For levity, Bonnie and Colleen often made duck bills out of them.
• In the early 70s, Dixon was among the first to sell Orville Redenbacher’s Gourmet Popcorn. During the commercial, the director would superimpose Redenbacher’s face (as it looked on the jar) over Dixon’s while he would talk about the product.