Patient Pak - Advertising and Marketing

Advertising and Marketing

PatientPak is aimed at hospital in-patients, hospital visitors, and other groups vulnerable to infection such as pregnant women and new mothers, those recovering from injury or surgical procedures, and the elderly. PatientPak was advertised between December 2008 and February 2009 on the London Underground network, with the strapline “The battle against superbugs just got personal.” Four different adverts were used, featuring variously photographs of a pregnant woman and her daughter, a young child, an old man and a younger, sporty man. Slogans included “Just bug off”, “I’m going to wipe you off the face of my earth”, “Talk to the hand”, and “I’m going to wipe the floor with you.”