Passing off is a common law tort which can be used to enforce unregistered trademark rights. The tort of passing off protects the goodwill of a trader from a misrepresentation that causes damage to goodwill.
The law of passing off prevents one person from misrepresenting his or her goods or services as being the goods and services of the claimant, and also prevents one person from holding out his or her goods or services as having some association or connection with the plaintiff when this is not true.
Read more about Passing Off: Passing Off and Trademark Law, Required Elements, Extended Passing Off, Reverse Passing Off
Famous quotes containing the word passing:
“How the imagination is piqued by anecdotes of some great man passing incognito, as a king in gray clothes.”
—Ralph Waldo Emerson (1803–1882)