Pascual Boing - Products and Production

Products and Production

The company sells fruit juice, nectars, concentrates, carbonated beverages, bottled water and milk. It is best known for its fruit flavored drinks such as guava, mango, tamarind, strawberry, apple, pineapple, soursop, grape, lime, grapefruit and peach under the Boing! Lulú and Pascual brands. Other brands include PulpaMex, Woopy, Leche Pascual, Nectasis and Pascuatin.

All of the processing of their products is done by Pascual. Pascual uses real sugar in their products as opposed to fructose although the former is more expensive. It obtains its sugare from the Sociedad Cooperativa Trabajadores del Ingenio Puruarán in Michoacán, purchasing 100% of the annual production.They also use real fruit such as mangos from Veracruz and Guerrero, strawberries from Guanajuato and apples from Puebla along with natural colorings.

The company has nineteen facilities and thirty production lines, capable of producing 120 tons of fruit pulp and 470,970 cases of finished product in three shifts with an annual capacity of fifty million cases of finished product per year. It has two main processing plants Planta San Juan del Río in Querétaro and Planta Tizayuca in Hidalgo. The Tizayuca plant produces about a billion liters of juice a year and employs about 900 people, working at only sixty percent of capacity. In 2011 the company invested about 25 million pesos to expand the Tizayuca plant. As part of its expansion northward, it has built a smaller plant in Anáhuac, Nuevo León.