Product Offerings
Party City offers an assortment of party supplies, including paper and plastic tableware, metallic balloons, accessories, novelties, costumes, other garments, gifts, and stationery. Its gift and stationery product line comprises home, baby, and wedding products. Additionally, Party City carries more than 100 themes for children’s parties, including popular licensed characters. Halloween is Party City’s biggest season and the company conducts more Halloween related business per store than any other retailer. With Amscan’s 2011 acquisition of American Greetings’ Designware party division, Party City added licensing agreements with Nickelodeon, Sesame Workshop, and Hasbro. In 2011, Amscan became a licensee for MLB, NBA, NFL, NHL and NCAA party products and balloons, and Party City carries all teams in their respective markets and offers the entire assortment in larger stores and on PartyCity.com.
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