Papa Gino's - Advertising

Advertising

Since the late 1990s, the chain has entered a corporate sponsorship agreement with the Boston Red Sox and New England Patriots, as well as individual players with the teams such as current Red Sox DH David Ortiz. Patriots linebacker Tedy Bruschi replaced kicker Adam Vinatieri as pitchman in fall 2006 after Vinatieri was signed by the Indianapolis Colts.

Papa Gino's and participating D'Angelo's have also started a Customer Loyalty program in which customers sign up for a free loyalty card and are rewarded with points that convert to dollars, at 50 points equals $5, for dining at either of the two chains.

Read more about this topic:  Papa Gino's

Famous quotes containing the word advertising:

    Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
    J. Enoch Powell (b. 1912)

    The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.
    Ellen Goodman (b. 1941)

    Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.
    Alice Foote MacDougall (1867–1945)