The band Junoon is said to be the pioneers of "Sufi Rock— a genre of Pakistani rock which mixes Sufi poetry with modern rock music elements. They sang mostly in Urdu, in a style blending Western hard rock with Sindhi and Punjabi and folk. Junoon effectively created an audience for rock music in Pakistan. "The band's appeal reaches beyond the Westernised elite", said Newsweek. Q magazine called them "One of the biggest bands in the world". The New York Times referred to Junoon as "the U2 of Pakistan".
In a preview of Junoon's performance at the House of Blues in Los Angeles, the L.A. Times said that Junoon's "ability to captivate audiences" is "inspiring Beatles-like reactions". Junoon has been credited with beginning the "Junooni" generation in Pakistan, similar to that of the MTV generation in the United States.
Read more about this topic: Pakistani Rock
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