Sponsorship
From 1996 until 2000, when Strongbow took over the contract, Packard Bell sponsored English football club Leeds United.
From 2009 to 2010, the name Packard Bell has been seen on the FIAT Yamaha MotoGP racebike of World Champion Valentino Rossi of Italy. Packard Bell also dropped their sponsorship from the Professional Electronic Sports Team, 4Kings.
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