Contemporisation
The contemporisation of Pacific Place is the single largest transformation since its launch in 1988, and has involved interior, exterior, and architectural refinements which cost more than HK$1.5 billion. The natural, warmer and softer design of the development, with a contemporary sophisticated style has been developed by Thomas Heatherwick. Along with softened aesthetics of both the mall's interior and the exterior of the complex, Swire Properties also revealed a new logo for Pacific Place to replace the one in existence since the late 1980s. The new identity comprises free-flowing lines that come together to form the complex's name, accompanied by a monogram composed of two connected "P"s.
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