P3P - Benefits

Benefits

P3P allows browsers to understand their privacy policies in a simplified and organized manner rather than searching throughout the entire website. By setting your own privacy settings on a certain level, P3P will automatically block any cookies that you might not want on your computer. Additionally, the W3C explains that P3P will allow browsers to transfer user data to services, ultimately promoting an online sharing community.

Additionally, the P3P Toolbox developed by the Internet Education Foundation recommends that anyone who is concerned about increasing their users’ trust and privacy should consider implementing P3P. The P3P toolbox site explains how companies have taken individuals data in order to promote new products or services. Furthermore, in recent years companies have taken individuals information and created profiles, which they then market without the individuals consent. Moreover, all this data is misused and we as consumers pay the price and become worrisome of issues such as: junk mail, identity theft and forms of discrimination; therefore implementing P3P's protocol is good and beneficial for internet browsers.

Moreover, since there has been an increase of browsers there are more users at risk running into privacy problems. But the Internet Education Foundation points out that, “P3P has been developed to help steer the force of technology a step further toward automatic communication of data management practices and individual privacy preferences.”