'So Gay' Campaign
During 2008, a UK travel advertising campaign created by Out Now which used the term "So Gay" as an advertising slogan attracted global media attention.
The poster campaign featured six US destinations seeking to attract gay travelers from the UK. One poster saying "South Carolina is so gay" was criticized by a Republican State Senator and the office of South Carolina governor Mark Sanford, but was favorably received by members of the gay community.
The campaign was later described as "the year's most talked about tourism ads" by several media outlets, including AdWeek.
Read more about this topic: Out Now Consulting
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