Origins
Although Out Now is a Dutch company, its origins lie in the formation of an Australian company, Significant Others, which after its establishment in 1992 became known in Australian media over subsequent years for its work as a specialist gay marketing agency.
Significant Others presented the Keynote address at the world's first gay marketing conference in 1994.
Following the establishment of an office in Amsterdam, Out Now became the first business of its kind with agencies in more than one country.
Activities are now undertaken in the US, UK, Germany, Belgium, France, Ireland and The Netherlands markets.
Out Now's role in the development of gay marketing in various countries has been discussed in the Dutch language edition of 'Principes van Marketing' (Principles of Marketing) - a marketing textbook - by Dr. Philip Kotler.
Read more about this topic: Out Now Consulting
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