Out-of-home Advertising - Emerging Technologies

Emerging Technologies

Media fragmentation, competition from online media, as well as the need for greater efficiencies in media buying prompted companies to offer billboard inventory aggregation services Interactive services are becoming increasingly more common with the move to digital outdoor advertising, such as allowing the public to connect, share and interact through their mobile devices in particular through WiFi connections.

Read more about this topic:  Out-of-home Advertising

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