Communication Approaches in An Organization
Informal and Formal Communication are used in an organization.
Informal communication, generally associated with interpersonal, horizontal communication, was primarily seen as a potential hindrance to effective organizational performance. This is no longer the case. Informal communication has become more important to ensuring the effective conduct of work in modern organizations.
Top-down approach: This is also known as downward communication. This approach is used by the Top Level Management to communicate to the lower levels. This is used to implement policies, gudelines, etc. In this type of organizational communication, distortion of the actual information occurs. This could be made effective by feedbacks.
Additionally, McPhee and Zaug (1995) take a more nuanced view of communication as constitutive of organizations (also referred to as CCO). They identify four constitutive flows of communication, formal and informal, which become interrelated in order to constitute organizing and an organization:
- organizational self-structuring,
- membership negotiation,
- activity coordination,
- institutional positioning.
Read more about this topic: Organizational Communication
Famous quotes containing the words approaches and/or organization:
“These were not men, they were battlefields. And over them, like the sky, arched their sense of harmony, their sense of beauty and rest against which their misery and their struggles were an offence, to which their misery and their struggles were the only approaches they could make, of which their misery and their struggles were an integral part.”
—Rebecca West (1892–1983)
“The methods by which a trade union can alone act, are necessarily destructive; its organization is necessarily tyrannical.”
—Henry George (1839–1897)