Origin
Gehry initially developed the concept of the organization of the artist as a reaction against what he calls the "marginalization of the artist."
Gehry argues that the organization of the artist, in addition to making possible artistic integrity, also helps keep his buildings on time and budget, which is rare for the type of innovative and complex designs that Gehry is known for. The organization of the artist thus serves the dual purpose of artistic freedom and economic prudence.
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