History
Oranjeboom was founded in Rotterdam in 1671, and was called d'Orangienboom at that time. In the 19th century, Oranjeboom was one of the first breweries in The Netherlands to brew lager. In 1885 a new brewery was opened. In the 20th century, several other breweries were bought, including Wertha (Weert), Phoenix (Amersfoort), Barbarossa (Groningen) and Zuid Hollandse Bierbrouwerij (Den Haag). All these breweries were closed later. Oranjeboom itself was taken over in 1967 by Allied Breweries, which merged the firm a year later with De Drie Hoefijzers in Breda, which was then renamed Oranjeboom. In 1973, the brand Skol was introduced to replace the Oranjeboom brand. After Skol had failed to succeed on the domestic market the name Oranjeboom was restored in 1982. The Oranjeboom brewery in Rotterdam was closed in 1989. In 1995 the Breda brewery was sold to Interbrew. In 2004, it was closed by InBev, Interbrew's successor. Production was moved to the Dommelsch brewery.
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