Optimal Energy
The Joule was the first electric car to be produced by Optimal Energy, the Cape Town based company has been working on the concept since 2004. The design of the car was done by Jaguar car designer Keith Helfet. Keith is best known for the XJ220, and the F-type concept car. The Joule showed the same 'flowing lines' as his previous designs.
Kobus Meiring, Optimal Energy CEO suggested that sustainability of the Internal Combustion Engine vehicle has fuelled increasing need for sustainable vehicle propulsion systems. This, as well as increasing fuel prices and rising country taxes, caused Optimal Energy to embark on the production of a vehicle that could meet these needs.
Read more about this topic: Optimal Energy Joule
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