Oprah Winfrey's Endorsement of Barack Obama - Endorsing Barack Obama

Endorsing Barack Obama

On September 25, 2006, Winfrey appeared on Larry King Live and was asked about a fan who started a campaign to get Winfrey to run for president. Larry King noted that Winfrey's lawyers had apparently warned the man to stop the campaign. Winfrey chided the lawyers and advised the fan to “take all your energy, and put it in Barack Obama”. Winfrey explained that Obama was her favorite senator and she hoped he would run for president. Then on October 19, 2006, Winfrey interviewed Obama and his wife on her show and reiterated the endorsement that she had previously made on Larry King and promoted his book The Audacity of Hope. Winfrey explained that she would be on the air for several more years, so if he ever decided to run, she would hope he would announce it on her show. Obama’s appearance on Oprah caused his book to reach the No. 1 spot on both Amazon.com’s and the New York Times' bestseller list. Immediately following Winfrey’s two endorsements, Time magazine put Obama on their October 23, 2006 cover with the caption "Why Barack Obama could be the next president."

Obama eventually decided to announce his candidacy, not on The Oprah Winfrey Show, but at the steps of the Illinois state legislature. With Obama officially becoming a candidate for president in 2008, Winfrey decided not to interview him or any other candidate during the campaign because as a vocal Obama supporter, she noted that she may be unable to be objective.

In May 2007, Winfrey once again appeared on Larry King Live and was asked if her endorsement of Obama still applied. She replied “of course” and explained that what Obama stood for was worth her going out on a limb for. When King asked Winfrey if there was a woman side of her that would lean towards Obama’s opponent, then front-runner Hillary Clinton, Winfrey explained that she had great respect for Senator Clinton, and that her endorsement of Obama did not imply that she was against anyone else. After endorsing Obama, however, Oprah's ratings fell 7%.

In June 2008, when Obama secured the Democratic nomination, Winfrey told Entertainment Tonight:

I'm euphoric, I've been doing the happy dance all day. I'm so proud of Barack and Michelle Obama and what this means for all of us ... the new possibilities for our country. And if he wants me to, I'm ready to go door to door.

In late August 2008, Winfrey attended the Democratic convention and reacted emotionally to Obama’s speech, telling reporters "I've never experienced anything like that. I cried my eyelashes off." Elaborating further, Winfrey explained "I woke up this morning and I went to Google and I googled the entire Martin Luther King speech because like most Americans I, you know, you listen to the 'I Have a Dream' part. In the earlier part of the speech, he talks about the promise of democracy. And I think that today that promise was fulfilled in a way that I never imagined in my lifetime." Winfrey also told reporters:

And what I saw with Barack Obama was something that was transcendent and I felt transformational for me as a human being and for this country. And I only pray in the deepest part of my being that America will rise to this moment. And I feel that what he was able to offer us as individual citizens and as a united country was something that we have never seen before. I really, I think it's the most powerful thing I've ever experienced. I often wondered what it would be like to sit and listen to Lincoln speak or Roosevelt speak or what it would have been like to have been old enough to understand what Martin Luther King was saying 45 years ago today. And what he did brought that home in a way that I could never have imagined.

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