Opportunity cost is the cost of any activity measured in terms of the value of the next best alternative forgone (that is not chosen). It is the sacrifice related to the second best choice available to someone, or group, who has picked among several mutually exclusive choices. The opportunity cost is also the "cost" (as a lost benefit) of the forgone products after making a choice. Opportunity cost is a key concept in economics, and has been described as expressing "the basic relationship between scarcity and choice". The notion of opportunity cost plays a crucial part in ensuring that scarce resources are used efficiently. Thus, opportunity costs are not restricted to monetary or financial costs: the real cost of output forgone, lost time, pleasure or any other benefit that provides utility should also be considered opportunity costs.
Read more about Opportunity Cost: History, Opportunity Costs in Consumption, Opportunity Costs in Production, Non-monetary Opportunity Costs, Evaluation, Criticism
Famous quotes containing the words opportunity and/or cost:
“If we have injured someone, giving him the opportunity to make a joke about us is often enough to provide him personal satisfaction, or even to win his good will.”
—Friedrich Nietzsche (1844–1900)
“To become a token woman—whether you win the Nobel Prize or merely get tenure at the cost of denying your sisters—is to become something less than a man ... since men are loyal at least to their own world-view, their laws of brotherhood and self-interest.”
—Adrienne Rich (b. 1929)