Identity & Marketing
Oporto describes itself as a wholly owned Australian company.
The franchise distances itself from the perception that fast food is unhealthy by promoting its chicken as "fresh not frozen, grilled not fried".
Read more about this topic: Oporto (restaurant)
Famous quotes containing the word identity:
“There is a terrible blindness in the love that wants only to accommodate. It’s not only to do with omissions and half-truths. It implants a lack of being in the speaker and robs the self of an identity without which it is impossible for one to grow close to another.”
—Alexander Theroux (b. 1940)