Identity & Marketing
Oporto describes itself as a wholly owned Australian company.
The franchise distances itself from the perception that fast food is unhealthy by promoting its chicken as "fresh not frozen, grilled not fried".
Read more about this topic: Oporto (restaurant)
Famous quotes containing the word identity:
“All that remains is the mad desire for present identity through a woman.”
—Max Frisch (1911–1991)