Introduction
Operation Flood has created a national milk grid linking milk producers throughout India with consumers in over 700 towns and cities, reducing seasonal and regional price variations while ensuring that the producer gets a major share of the price consumers pay, by cutting out middlemen. By reducing malpractices, it has helped dairy farmers direct their own development, placing control of the resources they create in their own hands.
The bedrock of Operation Flood has been village milk producers' co-operatives, which procure milk and provide inputs and services, making modern management and technology available to members. Operation Flood's objectives included:
- Increase milk production ("a flood of milk")
- Augment rural incomes
- Fair prices for consumers
Read more about this topic: Operation Flood
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