Business Model
As Operation Boot Camp evolved, it began using a franchising business model. It began offering franchises in 2007 and is now the largest boot camp franchise in the United States. The franchise model is meant to support growth and to more quickly integrate and share the OBC health and fitness concepts with the community. Operators run a protected territory, receive training, operations manuals, and administrative support from corporate. Training is not based on time but rather on competency and readiness. The franchise business model offers the new business owner protection under the laws established by state and federal governments.
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