The Opel Insignia (from Lat. insigne = the emblem/badge) is a large family car engineered and produced by the German automaker Opel. Production of the Insignia began in 2008 as a replacement for the Opel Vectra. Opel launched the vehicle at the 2008 British International Motor Show in London on 23 July as the Vauxhall Insignia, reflecting the Vauxhall brand that is unique to the United Kingdom.
The vehicle is known as the Buick Regal in China and North America. In Chile, the vehicle was originally due to be marketed as the Chevrolet Vectra. but is now sold as the Opel Insignia. The Insignia is the first production car to feature a dual-function frontal camera with traffic sign recognition.
The Insignia was voted 2009 European Car of the Year.