Objective
The objective of online identity management is to:
- Maximize the appearances of positive online references about a specific person, targeting not only to users that actively search for that person on any Search Engine, but also to those that eventually can reach a person's reference while browsing the web.
- Build an online identity in case the person's web presence is minimal or nonexistent.
- Solve online reputation problems. In this case, the process can also be named online reputation management.
Read more about this topic: Online Identity Management
Famous quotes containing the word objective:
“So, my sweetheart back home writes to me and wants to know what this gal in Bombay’s got that she hasn’t got. So I just write back to her and says, “Nothin’, honey. Only she’s got it here.””
—Alvah Bessie, Ranald MacDougall, and Lester Cole. Raoul Walsh. Sergeant Tracey, Objective Burma, to a buddy (1945)
“All married couples should learn the art of battle as they should learn the art of making love. Good battle is objective and honest—never vicious or cruel. Good battle is healthy and constructive, and brings to a marriage the principle of equal partnership.”
—Ann Landers (b. 1918)
“Children should know there are limits to family finances or they will confuse “we can’t afford that” with “they don’t want me to have it.” The first statement is a realistic and objective assessment of a situation, while the other carries an emotional message.”
—Jean Ross Peterson (20th century)