Online Identity Management - Objective

Objective

The objective of online identity management is to:

  1. Maximize the appearances of positive online references about a specific person, targeting not only to users that actively search for that person on any Search Engine, but also to those that eventually can reach a person's reference while browsing the web.
  2. Build an online identity in case the person's web presence is minimal or nonexistent.
  3. Solve online reputation problems. In this case, the process can also be named online reputation management.

Read more about this topic:  Online Identity Management

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