One Town One Product (Republic of China) - History

History

In 1989, to promote local companies in Taiwan, the Small and Medium Enterprise Administration, an organization under the control of Taiwan Ministry of Economic Affairs, had adapted the concept of "One Town One Product" from Japan and formed an expert team to research local industries and distinctive products in Taiwan. This expert team who was composed by specialists from design, financing, marketing has worked side-by-side with local companies to promote excellent products from Taiwan, especially ones that are blend of tradition and the unique art of Taiwan. OTOP at the present time has regroups more than 100 companies around Taiwan, Pescadores, and Matsu Islands.

Under the close supervision and help from Small and Medium Enterprises Administration, companies have transformed the natural simple resources into masterpieces of Taiwanese traditional art which is blended by the touch of Taiwanese artist. Today, with more than 1000 products have exhibited daily in OTOP centers around the island.

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