History
Barrett, a singer/songwriter from Michigan, wrote the song after seeing Larry Bird star for Indiana State in the 1979 NCAA tournament. In 1986, he passed the song along to high school friend Armen Keteyian, an investigative journalist for CBS Sports and, at that time, Sports Illustrated, who in turn passed it to CBS Sports Creative Director Doug Towey. However, Towey originally planned to debut the song not after a basketball game, but after a football game, Super Bowl XXI. It was to have been the postgame montage from that contest, but CBS ran past the expected airtime and had a primetime show to debut in the next time slot, so the montage was canceled. CBS then asked Barrett for use of the song after the 1987 NCAA championship game, in which Indiana beat Syracuse. Towey decided to use "One Shining Moment" to close CBS' coverage of the Tournament. The positive public response led to it becoming an annual feature. It has been used to end CBS' coverage ever since.
Doug Towey died on March 11, 2009 and was remembered with a tribute on CBS.
Read more about this topic: One Shining Moment
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