The Future For On-Device Portals
ARCchart expects that number of On-Device Portals licenses to grow to 1.1 billion by 2009. As the ODP market matures it is expected to move beyond mass market services such as mobile TV, music and content catalogs to provide an experience where the subscriber can choose from a broad range of services and content, personalized to their needs.
This change is being driven by operators’ desires to emulate the success of Web 2.0 by being able to offer a broader and more personalized range of services to the user. This shift in operators online portal strategies increases the emphasis on operators being able to quickly launch, measure and refine services, while offering users an intuitive way of browsing and searching a large catalogue of services.
Some vendors have started to incorporate the kind of functionality needed to support mobile Web 2.0 and as the market matures, idle screen access, mobile widget platforms and the ability to support a broad range of operator business models (subscription, transaction and advertising driven) will become imperative for all ODP solutions.
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