Omroepvereniging VARA

The Omroepvereniging VARA (, pronounced as a word, do not pronounce the letters individually despite it is an abbreviation) (VARA Broadcasting Association) is a Dutch public broadcasting association operating within the framework of the Nederlandse Publieke Omroep system, founded in 1925 as the Vereeniging van Arbeiders Radio Amateurs (Association of Worker Radio Amateurs). The name was changed to Omroepvereniging VARA in 1957 and is no longer an acronym.

VARA's original focus was on labour and socialism, and in the era of Dutch pillarization the association had close links to the Social Democratic Workers Party and its follow-up organization, the Labour Party. For many years VARA's chairmen were prominent members of the party, such as Marcel van Dam and Andre Kloos. In more recent times the connection between the two organizations has loosened although there remain many affinities, including a largely shared support base.

The current VARA logo is in use since 2002.